Faintrail

Find the page that loses you sales

Your analytics tells you that people left. Watching a few of their visits tells you why.

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In short

To see why visitors leave a website, watch recordings of real visits to the page they leave from, and look for the moments they struggle: clicking something again and again (a rage click), clicking something that does nothing, starting a form and not sending it, or meeting an error. Faintrail marks these moments in every visit for you, so you can filter to, say, visitors who reached your pricing page and rage-clicked, and watch only those.

Faintrail's list of problems in one visit: a rage click and the clicks on Pay that got no response, each linked to its moment in the replay.

The signs Faintrail marks for you

Sign What it means in Faintrail What it often points to
Rage click Three or more clicks on the same thing, each within a second of the last Something looks clickable but doesn't answer
No response (a "dead click") A click on a button, link or tab, then nothing on the page changes within a second A broken button, or a picture that looks like a link
Quick return Back on the previous page within 5 seconds The page wasn't what they expected
Form not sent Typing in a field, then leaving without sending A form that's too long or asks too much
Error An error on the page, or a request that failed Something broken that you may not know about
Long pause A minute or more with nothing done, page in view Confusion, or hunting for information
Left after an error The visit ends within a minute of an error An error that cost you the visitor

Five steps to find the page that loses sales

  1. Pick the page that matters most. Pricing, checkout, booking or contact.
  2. Filter to visits that reached it. One search: the page's address.
  3. Add a problem. Rage click, form not sent or error.
  4. Watch five of them. For each, note what the visitor was trying to do, and where they stopped.
  5. Fix one thing, then check next week's visits. If the problem stops appearing, the fix worked.

Too many visits to watch?

Download them instead, up to 100 at a time, and ask an AI assistant to read them. It reads every visit and tells you which ones to watch first.

Questions people ask

What is a rage click?

A rage click is when a visitor clicks the same thing several times in quick succession, usually because it isn't doing what they expect. Faintrail counts three or more clicks on one thing, each within a second of the last.

What is a dead click?

A dead click is a click that gets no response: nothing on the page changes. Faintrail calls it "no response" and marks a click on a button, link or tab when nothing changes within a second.

What's the difference between rage clicks and dead clicks?

A dead click is one click that does nothing. A rage click is several quick clicks on the same thing. A dead click often turns into a rage click when the visitor tries again.

Why is my website not converting?

There's rarely one answer, and no tool can tell you without looking at your visitors. Common causes you can see in recordings are buttons that don't respond, forms that ask too much, errors, and pages that don't answer the visitor's question. Watching visits to your most important page is the quickest way to find yours.

How many visits do I need to watch?

Start with five visits to one page that share a problem. If they show the same thing, you've probably found it. If not, watch five more, or download them and ask an AI to compare them.

Be among the first websites to use Faintrail

Faintrail is getting ready for its first websites. Join the early list and we'll tell you when you can add it to yours. One email when it's ready; nothing else.

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