Faintrail

Smartlook vs Faintrail

Keep watching your website's visits after Smartlook closes

Smartlook did websites and mobile apps, with funnels and heatmaps. Faintrail does one of those things: it shows you visits to a website, in plain words. Here's an honest look at what carries over and what doesn't.

In short

Smartlook, owned by Cisco, records websites and mobile apps, and is closing: no new paid plans have been sold since 31 May 2026, and the platform shuts down with all data deleted on 30 September 2027. Cisco's route is Splunk Observability Cloud. Faintrail records websites only. It replays each visit beside a plain-words log, marks problems such as rage clicks and errors, never records typed text, and keeps the data in the EU, the UK or the US, as you choose. Smartlook's successor suits teams that need mobile apps, funnels and heatmaps; Faintrail suits website teams who mostly watch visits.

Faintrail plays a visit back on the left and lists every page and click in plain words on the right, here for a demo shop's checkout.

Smartlook and Faintrail side by side

Faintrail Smartlook
What you see Each visit replayed beside a plain-words log of pages, clicks and problems: rage clicks, clicks that did nothing, forms never sent, errors Recordings, event analytics, funnels, heatmaps (clicks and scrolling), behaviour flows and crash reports
Mobile apps No: websites only Yes
Privacy defaults Typed text is never recorded, and there's no setting that records it. Email addresses, phone and card numbers on the page are hidden. Pages you mark private aren't recorded On websites, no form inputs are recorded unless you switch form recording on; passwords never are. IP addresses aren't recorded unless switched on, and once on, that can't be undone
Where data is kept Hosted by Faintrail on a server in the EU, the UK or the US: you choose Projects are in the EU region by default; a change of region goes through Smartlook's support
AI Download up to 100 visits as one text file for the assistant you already use. Nothing is sent to an AI automatically Not described on its current pages
How long it's kept Replays 30 days and logs 90 days by default, up to a year if you choose Varies by plan; not stated on its current pages. All data deleted on 30 September 2027
Taking data with you Download up to 100 visits as one text file API for visitors, events, funnels and sessions (recordings aren't listed). Splunk won't migrate old data
Price Not set yet No new paid plans since 31 May 2026; renewals ended 31 August 2026. Existing customers keep the free plan until 30 September 2027
Future Getting ready for its first websites: early list Support ends 31 August 2027; platform shut down 30 September 2027. Cisco points customers to Splunk Observability Cloud
Set-up One small script, pasted once into your site A script for websites; SDKs for mobile apps

Sources, checked 15 November 2026: Smartlook pricing and FAQ; The future of Smartlook; smartlook.com; Cisco end-of-life notice; Smartlook: recording sensitive data; Smartlook API overview.

Why teams choose Faintrail

When Smartlook, or Splunk, is the better choice

If you recorded mobile apps, or relied on funnels, heatmaps, event analytics or crash reports, Faintrail can't replace them: it records websites only and has none of those yet. Cisco's own route, Splunk Observability Cloud, is where Smartlook's tools are moving, and is the natural step if your company already uses Splunk. Until 30 September 2027 you can also keep using Smartlook's free plan as an existing customer.

Switching from Smartlook

  1. List what you used. Website recordings point to Faintrail; app recordings, funnels and crash reports point elsewhere.
  2. Copy what you need through Smartlook's API. Its API covers visitors, events, funnels and sessions; its pages don't say that recordings can be downloaded, so ask Smartlook before you count on them. Splunk won't migrate old data either.
  3. Run Faintrail beside Smartlook. Your old recordings won't move to Faintrail; it records from the day you add it, so start early and you'll have a history before Smartlook stops.
  4. Faintrail isn't open yet. It's getting ready for its first websites. Join the early list and you'll hear when you can add it.

Questions people ask

Is Smartlook becoming Splunk?

In effect, yes. Smartlook's tools are moving into Digital Experience Analytics, part of Splunk Observability Cloud, which Cisco names as the replacement. Your Smartlook subscription won't move across automatically, and neither will your old data.

Can I still sign up for Smartlook?

Not for a paid plan: sales ended on 31 May 2026 and renewals on 31 August 2026. Existing customers have the free plan until 30 September 2027. Smartlook's pages don't say whether new free accounts can still be opened.

Can I export my Smartlook recordings?

Smartlook says to copy your data through its APIs before the end-of-life date. The API lists visitors, events, funnels and sessions; it doesn't list the recordings themselves, so check with Smartlook what you'll get. Faintrail can't import Smartlook data.

How does Faintrail compare with Smartlook for websites?

For watching website visits, closely: both replay visits and keep what's typed out of the recording by default. Faintrail adds a plain-words log of every visit and a choice of the EU, the UK or the US for the data. Smartlook has funnels, heatmaps and event analytics; Faintrail has none of those yet.

Does Faintrail record mobile apps?

No. Faintrail records websites only, not mobile apps.

When can I start using Faintrail?

Faintrail is getting ready for its first websites. Join the early list and we'll tell you when you can add it. Smartlook keeps running until 30 September 2027, so there's time to compare both side by side.

Be among the first websites to use Faintrail

Faintrail is getting ready for its first websites. Join the early list and we'll tell you when you can add it to yours. One email when it's ready; nothing else.

Join the early list