Faintrail

Fullstory vs Faintrail

See why visitors leave, in plain words, kept where you choose

Fullstory is a broad platform for product and digital teams. Faintrail does one job for owners and marketers: it shows you each visit as it happened, in words anyone can read, and keeps it in the region you pick.

In short

Fullstory and Faintrail both record visits to a website so a team can watch them back. Fullstory is a behavioural-data platform for product and digital teams, with heatmaps, funnels, dashboards, mobile-app recording as an add-on, the StoryAI assistant and a free plan of 30,000 sessions a month; its paid prices are on request. Faintrail does one job for owners and marketers at small and mid-size businesses: it plays each visit beside a plain-words log, never records typed text, hides email addresses, phone and card numbers on the page, and keeps data in the EU, the UK or the US, as you choose. Faintrail has no heatmaps or funnels.

Faintrail plays a visit back on the left and lists every page and click in plain words on the right, here for a demo shop's checkout.

Fullstory and Faintrail side by side

Faintrail Fullstory
What you see Each visit replayed beside a plain-words log; rage clicks, clicks that did nothing, forms not sent and errors marked for you Session replay, heatmaps, funnels, product analytics and dashboards (dashboards need a paid plan); mobile apps as an add-on
Privacy defaults Typed text never recorded; email addresses, phone and card numbers on the page hidden; pages you mark private left out; sets no cookies, though in "record unless they say no" mode it keeps a visit number in the browser's storage, which privacy rules can treat like a cookie Form fields masked by default (accounts opened since 10 Nov 2021); masking all page text ("Private by Default") is turned on by request to Fullstory's support team
Where data is kept Hosted by Faintrail in the EU, the UK or the US: you choose US by default; an EU data centre (Google Cloud, Frankfurt region) can be chosen for an account. An existing account can't be moved between them
AI Download up to 100 visits as one text file for the assistant you already use. Nothing is sent to an AI automatically StoryAI: summaries, "Ask StoryAI" and AI agents, powered by Google's Gemini; listed as an add-on on the pricing page
How long visits are kept Replays 30 days and logs 90 days by default, up to a year if you choose 12 months on the free plan; paid plans not published
Price Not set yet Free plan: 30,000 sessions a month, up to 10 users. Paid plans: price on request
Set-up One small script, pasted in once. Nothing to host A snippet in the page's head, through your CMS, a tag manager or a code package; privacy settings are set up when the account is opened

Sources, checked 15 November 2026: Fullstory pricing; Private by Default; Fullstory data residency; StoryAI; Installing the Fullstory script.

Why teams choose Faintrail

When Fullstory is the better choice

Choose Fullstory if you need heatmaps, funnels or dashboards beside your recordings, if you record a mobile app as well as a website, or if a product team will analyse behaviour across many products and send it to a data warehouse. Its free plan is also generous today: 30,000 sessions a month, kept for 12 months, for up to 10 people. Faintrail has none of those analytics tools, records websites only, and has no prices yet.

Switching from Fullstory

  1. Add Faintrail beside Fullstory. Both scripts can run at once, so nothing goes dark while you compare.
  2. Set what to record again. Your private pages, the pages you always record and how many visitors to record are set in Faintrail; Fullstory's privacy rules don't carry over.
  3. Compare a week of visits. Check that Faintrail shows you what you opened Fullstory for.
  4. Keep what you need, then remove Fullstory. Recordings, segments and dashboards stay in Fullstory; Faintrail can't import them.

Questions people ask

Is Fullstory free?

There's a free plan. Fullstory says FullstoryFree includes 30,000 sessions a month and 12 months of analytics, for up to 10 users, with no credit card. Dashboards and StoryAI need a paid plan, and paid prices are on request. Faintrail has no prices yet.

Is Fullstory GDPR compliant?

That depends on how it's set up on your site as much as on the tool: what's recorded, whether visitors are asked, and where the data is kept. Fullstory publishes its own guidance on using it under the GDPR, and offers an EU data centre. We don't judge another company's compliance. Faintrail is designed to collect less: no typed text, private pages left out, and data kept in the EU, the UK or the US, as you choose.

What is Fullstory used for?

Product and digital teams use Fullstory to study how people use their websites and apps: session replay, heatmaps, funnels and product analytics, with StoryAI to summarise what it finds. If what you mainly need is to watch visits and see where people get stuck, Faintrail does that one job.

Can I move my Fullstory recordings into Faintrail?

No. Faintrail starts recording from the day you add it. Run both for a while, and keep anything you need from Fullstory before you close the account.

Does Faintrail have heatmaps or funnels?

Not yet. Faintrail shows recordings, a plain-words log of each visit and the problems in it. If heatmaps or funnels are what you use most, Fullstory will suit you better for now.

Is there an open-source Fullstory alternative?

Yes: OpenReplay and PostHog both have versions you can run on your own servers, if you have developers to look after them. Faintrail is hosted for you, in the EU, the UK or the US, and can't be run on your own servers yet. If you need that, contact us.

Be among the first websites to use Faintrail

Faintrail is getting ready for its first websites. Join the early list and we'll tell you when you can add it to yours. One email when it's ready; nothing else.

Join the early list